Professional sports are fueled by the passion and dedication of the fan base. And it's hard to imagine a fan base more dedicated than the one that supports the Sacramento Kings. But this franchise is taking advantage of that, continuing to make money while offering nothing in return.
The number of fans in the seats at Golden 1 Center is honestly surprising. This is a franchise that has been openly terrible for 20 years and has given Sactown a one and 11 start this season. Honestly, it wouldn't be a shock to see this team win fewer than 10 games in 2026-2027.
On top of that, the Kings are rubbing salt in their fan base's wounds by sticking with their incompetent head coach, Doug Christie. Continuing to trade away developmental assets like Nique Clifford for minimal return isn't exactly winning hearts and minds in Sacramento either.
Despite the endless bad decisions that have kept this franchise in the league's basement, the Sacramento fan base will not walk away from the Kings. They continue to show up and support this team no matter what happens. That's beautiful, but it's also part of the negative feedback loop.
Fans need to get tough with the Kings
Vivek Ranadive has to know how loyal Sactown is to this team. Regardless of how bad the situation gets, their fans keep buying tickets and jerseys, then showing up to games. Heck, this team drives me nuts most days, and even I still want to buy a Dylan Cardwell jersey. It's a sickness of some kind.
This franchise is taking this fan support and the cash flow it provides for granted. They sometimes act like they don't have to do better because they know Sacramento will still show up for the Kings. Those seats will still have butts in them with jerseys, foam fingers, and overpriced hot dogs.
To be clear, this isn't about the players. This roster genuinely wants to improve. It's not just Darius Acuff Jr. who isn't a fan of losing. But they are stuck with the same lame duck coaching staff, front office, and ownership that the fans are. The players and fans are stuck in the same situation.
If we're going to be blunt on this issue, fans need to vote with their dollars. Stop buying jerseys. Stop going to games. Stop supporting a franchise that doesn't respect you. Force them to improve by staying away until real changes get made. But let's not do this until I get my Cardwell jersey.
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