The Sacramento Kings released their new hype video today, but is it good enough to top last year’s version?
The Sacramento Kings digital and social media team is widely regarded as one of the best in all of sports. They keep up with the latest trends in memes and are masters of self-deprecation, a handy tool when rooting for the Kings.
They occasionally team up with other digital media groups to produce video and other content, including a seemingly-yearly hype video featuring players on the roster mixed in to impressive graphics. This season is no different, as the Kings released this year’s version on Wednesday afternoon.
The video was made by Gibson Hazard, who has produced Nike commercials as well as the on-stage graphics that appear behind Drake when he’s in concert. Rolling Stone described his work as “surrealist, gothic imagery.”
The video that he produced for the Kings mixes in-game footage of memorable moments with Sacramento landscapes in the background. It features a score that sounds like the battle scene of a war movie, and the video ends with a mighty lion emerging from the doors of the State Capitol building in downtown.
This latest hype video is very well put together and does an outstanding job representing both the team and the city. However, we are still left to wonder if this year’s version is better than last year’s.
The 2018-19 iteration of the Sacramento hype video was put together by Studio Showoff, an Australian based media company. If featured a rap song with recognizable, player-centric lyrics as well as superhero-like cartoon graphics. The video was met with a lot of praise and would certainly be difficult to top in the hearts of Kings fans.
So which version do you like better? Is this year’s hype video better than the last one?