Jul 25, 2012; London, United Kingdom; A wall display of Adidas shoes for each Olympic sport during a press conference at the Adidas London Lounge at the Westfield Shopping Centre. Mandatory Credit: Kyle Terada-USA TODAY Sports

Sacramento Kings announce retail partnership with adidas

The Sacramento Kings franchise we knew under the Maloof ownership continues to ride into the sunset as Vivek Ranadive and company continue to mold the Kings into an NBA powerhouse. Today is no different as the Kings announced their newest partnership with official NBA retailer, adidas.

The new parternship between the athletic apperal company and the Kings will last through the 2016-17 season.

“We’re thrilled to bring one of the world’s top lifestyle and sports brands to Sacramento,” said Kings President Chris Granger. “adidas’ unmatched expertise in sports merchandise and unparalleled customer service make them an ideal partner for the Kings. Together, Kings fans will better connect to the team through a truly exceptional and innovative retail experience.”

Adidas will operate the Kings shop at Sleep Train Arena, the Sacramento Downtown Plaza, the Fountains at Roseville and any other future locations and the team will incorporate more adidas signage during home games and other arena events.

Adidas VP Nic Vu spoke on the new partnership as well.

“The passionate fan base in Sacramento is a great location to continue our mission to connect with NBA fans,” said adidas North America Vice President of Retail Nic Vu. “We are excited to work closely with the Kings to bring a premium retail experience offering the best and newest gear for fans.”

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Tags: Adidas Sacramento Kings

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