April 14, 2013; Houston, TX, USA; Sacramento Kings logo on a wall during a game against the Houston Rockets in the third quarter at the Toyota Center. The Rockets defeated the Kings 121-100. Mandatory Credit: Brett Davis-USA TODAY Sports

SportsTechie NBA Digital Series Takes A Look At The Sacramento Kings

SportTechie has a great new series on how NBA teams leverage digital media to reach fans and enhance their brands. See below for a preview about how the Sacramento Kings are using digital strategy. Then head over to SportTechie to read the entire writeup.

Demarcus Cousins may very well be one of the most talented young big men in the league, but basketball has always been a team game. The 30 franchises that make up the league have generated a revenue pie in excess of $5 billion. The digital age has enabled this game to reach its worldwide audience anywhere, anytime. Teams can build up their own local fan base through the sundry of platforms available.

Much like our #NFLTechSeries, this time SportTechie delves into the digital strategies–from web, social media, mobile apps, and any other technological connection–of each team and analyzes them, including insights from some of the digital executives involved. Today, the #NBADigitalSeries 2013-14 continues with the Sacramento Kings. Stay tuned to for ongoing coverage of the #NBADigitalSeries.

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