When Vivek Ranadive (and his group) purchased the majority stake in the Sacramento Kings franchise, he knew he’d own a team that possessed one of the most loyal fan bases in any sport, not just basketball.
But what he may not have been aware of was just how loyal and how supportive they are.
Sacramento Kings fans have been Vivek and company well aware of such in the time since the sale went down, expressing their gratitude and thankfulness – a sentiment which has seemingly shocked Ranadive.
Appearing at the Sloan Sports Conference, Vivek cited the Sacramento fans as his biggest surprise in regards to owning an NBA team.
Ranadive also went on to say that the Kings look at every tweet directed towards them and do what they can to make the situation better, using social media as a way to better build their business and the organization as a whole.
@Vivek, Majority Owner of Sacramento Kings: “We pick up every tweet that you tweet at us and use the information to make it better for you”
As if we weren’t already in love with Vivek enough.