Sacramento Kings majority owner Vivek Ranadive has been more than vocal about his desire to branch the franchise globally, including into India where the team announced a partnership with the Krrish Group who is in partnership with popular eatery, Jimboy’s Tacos.
According to the press release, the partnership will include in-arena, broadcast and digital advertising.
Today, the Sacramento Kings announced their first major partnership with an India-based company. The Krrish Group will activate in Sacramento through in-arena, broadcast, and digital advertising to promote the launch of their new relationship with Jimboy’s Tacos. Krrish recently entered into an agreement with Jimboy’s Tacos involving a multi-store franchise relationship throughout India.
Vivek Ranadive also commented on the partnership:
“I am thrilled that The Krrish Group shares our global vision and sees the economic potential of a partnership with the Kings,” said Ranadive. “Given the increasing popularity of basketball and the Kings in India, we hope that this will be the first of many important business partnerships from the region. As we strive to become India’s home team, we are proud to call The Krrish Group and Jimboy’s Tacos our partners.”
Friday night’s game against the Miami Heat is one of a handful being broadcast live in India, which understandably coincides with the announcement of the agreement.