Sacramento Kings to observe Breast Cancer Awareness, honor 'Sign Lady'

Jan 10, 2013; Sacramento, CA, USA; Sacramento Kings fan holds a sign during the third quarter against the Dallas Mavericks at Sleep Train Arena. The Dallas Mavericks defeated the Sacramento Kings 117-112 in overtime. Mandatory Credit: Kelley L Cox-USA TODAY Sports

The Sacramento Kings today announced that they would be observing Breast Cancer Awareness Month this Wednesday, October 23rd, as the team takes on the Golden State Warriors. The event will be held in hopes of drawing attention to the Albie Aware Foundation, which was created in the memory of longtime Sacramento resident, Albie Carson. In addition, the team will honor Barbara Rust, better known as ‘Sign Lady’ who recently was diagnosed with the condition.

Per the Kings’ media release:

Along with recognizing Albie Aware, the Kings will honor one of its most beloved fans, Barbara Rust, who recently announced that she has been diagnosed with breast cancer. Rust is known fondly as “Sign Lady” for the steady stream of inspirational signs she has flashed at the team from her seats in the arena for years. The team also is raising money for the foundation by auctioning off two signs made by Rust especially for this event.

In addition, you’ll be able to secure specially priced tickets of $12 that can be purchased starting Tuesday by calling the Kings (1-888-91-KINGS) or by visiting

Fans attending the game are encouraged to wear pink as players will be wearing pick shoes while the coaching staff will be wearing pink ties.

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Tags: Sacramento Kings

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