With a few simple words, former Los Angeles Lakers coach Phil Jackson and Hall of Fame big man Shaquille O’Neal gave Sacramento a reputation it didn’t deserve. Cow Town. That stigma has stuck to many outside of the California capital and it’s shown in the lack of support and knowledge around the country when it comes to the Sacramento Kings and their current situation. Sure – some feel bad for King loyalists, semi-aware of the backhanded tactics used by the Maloof family, but outside of King fans and hardcore NBA folk – knowledge on the Kings current circumstances are below average on their best day.
However, if Carmichael Dave, Crown Downtown, Here We Stay and many other King fans have their way, that’s soon to change.
CD announced on his Twitter this afternoon the new “Playing To Win” grassroots campaign which will feature an all-out media blitz, both locally and nationally as an assembled crew will travel to 20+ cities, eventually meeting Mayor Kevin Johnson in Manhattan on April 3rd. The tour will be shot by a film crew and documented in a “reality show” form as CD and his crew do everything they can to educate and keep the Kings in Sacramento.
You can read more about the tour (and help donate) on the Playing To Win website.
The first stop on the Playing To Win tour will be in Oakland with upcoming dates to be announced.