When you think of NBA endorsements, Team Jordan rings a bell. Nike, Reebok and Adidas all hit home. Even “smaller” companies like And 1 and Spalding, who endorses the said Jimmer, come to mind. But emergency food storage? That’s a new one.
Jimmer Fredette, along with love them or hate them personalities in Sean Hannity, Dennis Miller, and Glenn Beck endorse Daily Bread, a company that packages food that they claim will last up to 25 years in case of emergency.
25 years? That’s one hell of an emergency.
In fairness to Jimmer, the Mormon church does advocate to have food storage for at least a year in case of emergency.
But if you’re interested in preparing like teh Jimmer, it’s going to cost you.
Jimmer is endorsing the wrong company. Daily Bread’s sister company Food Insurance offers a three month supply for $1,834. So a year will cost you $7336, at 76 calories per dollar. A competitor’s product for a year’s worth of food costs $4,763, at 138 calories per dollar. And yet 3300 delicious Popeye’s biscuits, at $0.50 and 250 calories each with a daily supply of nine fluffy biscuits, is highly competitive at a cost of only $1650 at an effective 500 calories per dollar. And don’t think for a moment that, using proper storage techniques (mostly to keep their delicious aroma at bay), they won’t last 25 years.
In addition to the proper storage techniques, the biscuits after 25 years will double as a weapon – so don’t try to visit my bunker unless you want to get biscuit bombed.