Israeli Wheaties, that is.
Unilever Israel marketing manager Ruth Salomon-Goldberg revealed the other day that Omri Casspi has been selected as the new poster boy of Telma’s Cornflakes of Champions, replacing popular Israeli actress Orna Banai as the face of the brand.
Omri will make a cool $200,000 for snapping a few pictures which will soon be plastered all over Cornflakes of Champion boxes along with his mug gracing advertisements in supermarkets throughout the region.
No word on if Omri will become upset with the lack of box covers and request a “transfer” to a different cereal company with less competition for box covers in a larger supermarket.
Topics: Omri Casspi